And out of the woodwork comes...

You could practically guess when the government start discussing obesity it becomes the catchword to pin various organisations authoritarian bansturbationist policies on.
Take the Noise Abatement Society (please) they have a target and have now bolted on the obesity meme to highlight their desires...
Telegraph.

The Noise Abatement Society says the tinny renditions of Greensleeves represent an “aggressive selling” technique that is no longer needed, particularly considering Britain’s obesity epidemic.
It is calling on the Government to keep the current restrictions on how frequently Mr Whippys can play their bursts of music, and to resist demands by the industry to let them blare out later into the night – which the pressure group believes may merely annoy potential customers.
The comments come after David Cameron highlighted little-known regulations governing ice cream sellers as an example of unnecessary state interference in business, but the resulting review is likely to lead to even more red tape.

It's the equivalent of buzzword bingo, got a cause, bolt on the correct phrases, hey presto instant headlines and hopefully government support.
Now I'm all for keeping noise down to a decent level, however ice cream vans don't even cross my radar when it comes to nuisance value, yes they are noisy, but they are also transient. They don't stick around and pester power is not in the purview of the Noise Abatement Society, it's just another phrase the establishment is fond of using to justify their authoritarian stance.
As far as I'm concerned, the Noise Abatement Society can just go to hell over this unjustifiable attack on a UK tradition.